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Repositioning an endocrine therapeutic within neurology

Repositioning an endocrine therapeutic within neurology

The Client

Multinational pharmaceutical company + path-to-market strategy company

The Need

To optimise the neurological benefits of an antidiabetic drug and reposition the drug for a target patient population within the neurological market.

The Action

Pressure testing product positioning concepts and target product profiles with a range of specialist healthcare professionals across three geographies. The key objective was to elicit deep strategic qualitative insights for the final path-to-market model.

The Outcome

Key differences between markets informed distinct path-to-market strategies for the repositioned drug, appealing to the unmet needs and prescribing drivers across markets.

“Thanks to Nicola, key differences between markets were unearthed as part of this project. This informed very different paths to market that will be critical to gaining the attention of healthcare providers and increasing access for patients.
– Principal Consultant”

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Thanks to Nicola, key differences between markets were unearthed as part of this project. This informed very different paths to market that will be critical to gaining the attention of healthcare providers and increasing access for patients.

– Principal Consultant

The client

Multinational pharmaceutical company + path-to-market strategy company

The need

To optimise the neurological benefits of an antidiabetic drug and reposition the drug for a target patient population within the neurological market.

The action

Pressure testing product positioning concepts and target product profiles with a range of specialist healthcare professionals across three geographies. The key objective was to elicit deep strategic qualitative insights for the final path-to-market model.

Key differences between markets informed distinct path-to-market strategies for the repositioned drug, appealing to the unmet needs and prescribing drivers across markets.

The outcome