Behavioural economics to build financial literacy
Behavioural economics to build financial literacy
The Client
HM Government Money and Pensions Service
The Need
To develop content designed to build financial literacy in the UK.
The Action
The provision of behavioural psychology subject matter expertise and content designed around behavioural psychology principles. A behavioural economics playbook was also developed for in-house content creation and financial behaviour change strategy.
The Outcome
Increased engagement with the Money Helper website and content.
Nick Hill
Service Advice Manager,
Money and Pensions Service
“I’ve worked with Dr Nicola Davies for many years. She has helped us review our content from a behavioural perspective regarding Money Guidance, for both adults and young people. She’s someone I know I can rely on to provide insightful feedback in a professional manner.”
I’ve worked with Dr Nicola Davies for many years. She has helped us review our content from a behavioural perspective regarding Money Guidance, for both adults and young people. She’s someone I know I can rely on to provide insightful feedback in a professional manner.
The client
HM Government Money and Pensions Service
Nick Hill
Service Advice Manager,
Money and Pensions Service
The need
To develop content designed to build financial literacy in the UK.
The action
The provision of behavioural psychology subject matter expertise and content designed around behavioural psychology principles. A behavioural economics playbook was also developed for in-house content creation and financial behaviour change strategy.
Increased engagement with the Money Helper website and content.