Driving app-based physiotherapy engagement
Driving app-based physiotherapy engagement
The Client
Multinational biotechnology company
The Need
To build engagement and motivation for app-based physiotherapy in neuromuscular disease.
The Action
A workshop on how to harness goal setting and progress tracking to drive engagement and motivation within the digital environment and within a therapeutic area with huge physical and mental barriers to physiotherapy. Topics explored included intrinsic versus extrinsic motivation, goal setting theory, the key drivers of successful goal setting, motivational tracking techniques, and specific goal setting and motivational considerations for neuromuscular disease
The Outcome
The app team was equipped with the learning needed to redesign their current physiotherapy app to increase retention and improve patient outcomes.
“The Biogen Digital Health team were enthused and their innovative thinking ignited by Nicola’s workshop on goal-setting and motivational progress tracking. Importantly, Nicola was able to apply the theory of these techniques to the challenging therapeutic area of neuromuscular disease and to digital health.”
– Digital Asset Leader
– Digital Asset Leader
The Biogen Digital Health team were enthused and their innovative thinking ignited by Nicola’s workshop on goal-setting and motivational progress tracking. Importantly, Nicola was able to apply the theory of these techniques to the challenging therapeutic area of neuromuscular disease and to digital health.
– Digital Asset Leader
– Digital Asset Leader
The client
Multinational biotechnology company
The need
To build engagement and motivation for app-based physiotherapy in neuromuscular disease.
The action
A workshop on how to harness goal setting and progress tracking to drive engagement and motivation within the digital environment and within a therapeutic area with huge physical and mental barriers to physiotherapy. Topics explored included intrinsic versus extrinsic motivation, goal setting theory, the key drivers of successful goal setting, motivational tracking techniques, and specific goal setting and motivational considerations for neuromuscular disease
The app team was equipped with the learning needed to redesign their current physiotherapy app to increase retention and improve patient outcomes.