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Companion PSP for new treatment

Companion PSP for new treatment

The Client

Multinational pharmaceutical and biotechnology company + specialist business management consultancy

The Need

Digital support for breast and lung cancer patients embarking on a new treatment after failing previous treatments.

The Action

The provision of behavioural science expertise to inform the development of a highly segmented support service that accounted for differences in treatment and illness experiences, as well as differences in personality and approach to health. Guidance was also provided on outcome measures and success metrics.

The Outcome

The work is still underway.
Steve Hindle Cancer Survivorship Programme Lead, Macmillan Cancer Support “Nicola worked for the National Cancer Survivorship Initiative as a freelance writer. and co-authored several influential papers about outcome measures, lifestyle behaviour and changes to the follow up of people having treatment for cancer. She draws on her substantial background knowledge well, is thorough in her approach, reviewing all relevant material, and presents the evidence in a clear, well-structured way that is easy for readers to absorb. I would definitely employ her again should the opportunity arise.”
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1516609758947

We have and are working with Nicola on multiple projects where we help pharma companies think differently about their role in healthcare and patients’ lives.

Nicola has been part of our team as an expert in health psychology and behavioural science. She is a wonderful addition and produces excellent deliverables.

Our clients are looking for innovative thinking that puts the patient at the centre, and Nicola with her expertise helps us do that from concept to the specific assets, such as service materials and call scripts.

We will continue working with Nicola on many projects in the future!

The client

Multinational pharmaceutical and biotechnology company + specialist business management consultancy

Magnus Franzén-Rossi

Associate Partner at PEN Partnership

The need

Digital support for breast and lung cancer patients embarking on a new treatment after failing previous treatments.

The action

The provision of behavioural science expertise to inform the development of a highly segmented support service that accounted for differences in treatment and illness experiences, as well as differences in personality and approach to health. Guidance was also provided on outcome measures and success metrics.

The work is still underway.

The outcome