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Harnessing psychological and behavioural insights to inform product launch
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Harnessing psychological and behavioural insights to inform product launch
![](https://healthpsychologyconsultancy.com/wp-content/uploads/2022/11/icons8-people-64.png)
The Client
![](https://healthpsychologyconsultancy.com/wp-content/uploads/2022/11/icons8-search-128-66x66.png)
The Need
![](https://healthpsychologyconsultancy.com/wp-content/uploads/2022/11/icons8-test-results-100-66x66.png)
The Action
![](https://healthpsychologyconsultancy.com/wp-content/uploads/2022/11/icons8-checkmark-yes-64.png)
The Outcome
Chief Medical Officer
“This work took us beyond traditional path-to-market strategy to understanding deeper level needs within the therapeutic landscape. With Nicola’s support, we could identify the true drivers of healthcare provider beliefs and prescribing behaviours – not just what they tell us they believe and do. In addition, understanding the underlying emotions to these beliefs and behaviours gave us a unique angle on product positioning concepts and what would resonate with providers. Our own client was delighted with the outcome.”
![Rectangle 344 Rectangle 344](https://healthpsychologyconsultancy.com/wp-content/uploads/2022/11/Rectangle-344.png)
![](https://healthpsychologyconsultancy.com/wp-content/uploads/2022/11/unnamed-file.png)
![](https://healthpsychologyconsultancy.com/wp-content/uploads/2022/11/1.png)
This work took us beyond traditional path-to-market strategy to understanding deeper level needs within the therapeutic landscape. With Nicola’s support, we could identify the true drivers of healthcare provider beliefs and prescribing behaviours – not just what they tell us they believe and do. In addition, understanding the underlying emotions to these beliefs and behaviours gave us a unique angle on product positioning concepts and what would resonate with providers. Our own client was delighted with the outcome.
![](https://healthpsychologyconsultancy.com/wp-content/uploads/2022/11/icons8-people-64.png)
The client
![](https://healthpsychologyconsultancy.com/wp-content/uploads/2022/11/icons8-search-128-66x66.png)
The need
![](https://healthpsychologyconsultancy.com/wp-content/uploads/2022/11/icons8-test-results-100-66x66.png)
The action
![](https://healthpsychologyconsultancy.com/wp-content/uploads/2022/11/icons8-checkmark-yes-64.png)