
Harnessing psychological and behavioural insights to inform product launch

Harnessing psychological and behavioural insights to inform product launch

The Client

The Need

The Action

The Outcome
Chief Medical Officer
“This work took us beyond traditional path-to-market strategy to understanding deeper level needs within the therapeutic landscape. With Nicola’s support, we could identify the true drivers of healthcare provider beliefs and prescribing behaviours – not just what they tell us they believe and do. In addition, understanding the underlying emotions to these beliefs and behaviours gave us a unique angle on product positioning concepts and what would resonate with providers. Our own client was delighted with the outcome.”



This work took us beyond traditional path-to-market strategy to understanding deeper level needs within the therapeutic landscape. With Nicola’s support, we could identify the true drivers of healthcare provider beliefs and prescribing behaviours – not just what they tell us they believe and do. In addition, understanding the underlying emotions to these beliefs and behaviours gave us a unique angle on product positioning concepts and what would resonate with providers. Our own client was delighted with the outcome.

The client

The need

The action
