Building world-class positioning with psychological insights
Building world-class positioning with psychological insights
The Client
Clinical-stage biopharmaceutical company + path-to-market strategy company
The Need
To build world-class positioning for a novel autism drug.
The Action
Interviews were conducted with multidisciplinary HCPs to pressure test rational and emotional positioning opportunities, as well as passive and active positioning opportunities. This was substantiated with the evidence HCPs would require to support that positioning. Underlying beliefs about autism pathophysiology, treatment, and their role in patient outcomes were also explored.
The Outcome
Key insights were provided around the most promising market opportunity, the framing of positioning statements and the different approaches required across multidisciplinary stakeholders.
Charlie Mason
Senior Account Manager, IDEA Pharma
“Nicola was a delight to work with and an absolutely integral part of the team! On a tricky project, she pulled together some great insights I don’t believe we would have gotten anywhere close too without her! She was passionate, flexible and went the extra mile to ensure what we had to use was of the utmost quality! I would HIGHLY recommend Nicola to anyone!”
Nicola was a delight to work with and an absolutely integral part of the team! On a tricky project, she pulled together some great insights I don’t believe we would have gotten anywhere close too without her! She was passionate, flexible and went the extra mile to ensure what we had to use was of the utmost quality! I would HIGHLY recommend Nicola to anyone!
The client
Clinical-stage biopharmaceutical company + path-to-market strategy company
Charlie Mason
Senior Account Manager, IDEA Pharma
The need
To build world-class positioning for a novel autism drug.
The action
Interviews were conducted with multidisciplinary HCPs to pressure test rational and emotional positioning opportunities, as well as passive and active positioning opportunities. This was substantiated with the evidence HCPs would require to support that positioning. Underlying beliefs about autism pathophysiology, treatment, and their role in patient outcomes were also explored.
Key insights were provided around the most promising market opportunity, the framing of positioning statements and the different approaches required across multidisciplinary stakeholders.