Guiding strategic decisions
Guiding strategic decisions
The Client
One of the world’s largest pharmaceutical companies + digital disruption consultancy
The Need
To determine whether to Buy / Partner / Build a digital self-management solution for cardio-renal-metabolic conditions.
The Action
A three-phase approach was taken:
1) Market opportunity landscaping and in-depth analysis of current solutions on the market;
2) Client differentiation and competitor analysis;
3) Primary research with stakeholders to further define unmet needs and how the company could best address these needs.
The Outcome
The company pursued the Build option, following a strategic roadmap that would enable them to revisit the Partner option at a later date.
Dominic Pride
Founder and CEO, Upstart
“Nicola brings a wealth of expertise, experience and gravitas to projects. It was a delight to welcome her to a recent Upstart client project, where she quickly and effectively synthesised and a wealth of information on digital health, and most importantly, made meaning out of it for our client. Colleagues were impressed with the speed with which Nicola joined the team and mastered the topic at hand, and enjoyed her naturally collaborative and participatory approach to working. It’s rare to find someone with her depth of knowledge in digital health, command of written English and positive work ethic. If you have the opportunity to work with Nicola, take it.”
The client
One of the world’s largest pharmaceutical companies + digital disruption consultancy
The need
To determine whether to Buy / Partner / Build a digital self-management solution for cardio-renal-metabolic conditions.
The action
A three-phase approach was taken:
1) Market opportunity landscaping and in-depth analysis of current solutions on the market;
2) Client differentiation and competitor analysis;
3) Primary research with stakeholders to further define unmet needs and how the company could best address these needs
The company pursued the Build option, following a strategic roadmap that would enable them to revisit the Partner option at a later date.