Connected Patient Companion App
Connected Patient Companion App
The Client
A global medtech company + digital health company
The Need
The client wanted to explore how connectivity and digital interventions could improve the at-home experience of patients and caregivers using negative pressure wound therapy (NPWT). They aimed to identify unmet needs, barriers, and opportunities to enhance engagement, satisfaction, and outcomes in the post-acute setting.
The Action
I supported the design and execution of a Voice of Customer (VoC) study with patients and caregivers across the US. This included:
- Conducting in-depth interviews to map patient and caregiver journeys.
- Uncovering pain points such as information gaps, emotional burden, and disruption to daily life.
- Identifying which features of a digital solution would provide the most value to all stakeholders.
The Outcome
The client used the behavioural journey map and identified unmet needs to prioritise features for a patient companion app. Insights were also leveraged to begin mapping digital opportunities across the broader wound care and NPWT journey, providing a foundation for future product innovation and connectivity strategy.
Path-to-Market Head
“Using behavioural psychology and body language insights from Nicola, we were able to offer our client next level guidance on product positioning within a therapeutic area with high rates of non-adherence. I have no doubt, these insights influenced the future success of the product.”
Using behavioural psychology and body language insights from Nicola, we were able to offer our client next level guidance on product positioning within a therapeutic area with high rates of non-adherence. I have no doubt, these insights influenced the future success of the product.
The client
A global medtech company + digital health company
The need
The client wanted to explore how connectivity and digital interventions could improve the at-home experience of patients and caregivers using negative pressure wound therapy (NPWT). They aimed to identify unmet needs, barriers, and opportunities to enhance engagement, satisfaction, and outcomes in the post-acute setting.
The action
I supported the design and execution of a Voice of Customer (VoC) study with patients and caregivers across the US. This included:
- Conducting in-depth interviews to map patient and caregiver journeys.
- Uncovering pain points such as information gaps, emotional burden, and disruption to daily life.
- Identifying which features of a digital solution would provide the most value to all stakeholders.
The client used the behavioural journey map and identified unmet needs to prioritise features for a patient companion app. Insights were also leveraged to begin mapping digital opportunities across the broader wound care and NPWT journey, providing a foundation for future product innovation and connectivity strategy.