We transformed the marketing operations of a global pharma using agile methodology
The challenge
The UK affiliate of a global pharma saw that they were behind the curve in their digital transformation. At the same time, they realised that the speed of the digital world was very difficult to manage within traditional marketing structures.
In order to address this, the client decided to set up Agile Marketing teams across their four franchises to support 17 brands.
PEN was brought in to support the stand-up and ensure that the teams adopted a more ‘digital’ mind-set.
The challenge
The UK affiliate of a global pharma saw that they were behind the curve in their digital transformation. At the same time, they realised that the speed of the digital world was very difficult to manage within traditional marketing structures.
In order to address this, the client decided to set up Agile Marketing teams across their four franchises to support 17 brands.
PEN was brought in to support the stand-up and ensure that the teams adopted a more ‘digital’ mind-set.
The challenge
The UK affiliate of a global pharma saw that they were behind the curve in their digital transformation. At the same time, they realised that the speed of the digital world was very difficult to manage within traditional marketing structures.
In order to address this, the client decided to set up Agile Marketing teams across their four franchises to support 17 brands.
PEN was brought in to support the stand-up and ensure that the teams adopted a more ‘digital’ mind-set.