MedTech for pivotal trial success
MedTech for pivotal trial success
The Client
The Need
To help design multiple digital solutions for a pivotal trial of a novel auditory intervention, with the aim being to enhance trial outcomes and accelerate the treatment’s path to market.
The Action
- Mapped the end-to-end patient journey, identifying barriers and enablers across key trial phases.
- Applied behavioural science and MedTech expertise to design targeted digital tools for patients, clinicians, and trial organisers.
- Developed a detailed storyboard to clarify the functional inputs and outputs for each digital solution.
- Defined the optimal data capture strategy.
- Supported a cross-functional workshop to refine solution features and align them with trial needs.
- Created target product profiles for each solution.
The Outcome
A patient companion app, remote monitoring platform, and clinician-facing treatment tool were defined and will be validated to support the pivotal trial. My work laid the behavioural and structural foundation for trial engagement and success.
Path-to-Market Head
“Using behavioural psychology and body language insights from Nicola, we were able to offer our client next level guidance on product positioning within a therapeutic area with high rates of non-adherence. I have no doubt, these insights influenced the future success of the product.”
Using behavioural psychology and body language insights from Nicola, we were able to offer our client next level guidance on product positioning within a therapeutic area with high rates of non-adherence. I have no doubt, these insights influenced the future success of the product.
The client
MedTech company and digital health consultancy company
The need
To help design multiple digital solutions for a pivotal trial of a novel auditory intervention, with the aim being to enhance trial outcomes and accelerate the treatment’s path to market.
The action
- Mapped the end-to-end patient journey, identifying barriers and enablers across key trial phases.
- Applied behavioural science and MedTech expertise to design targeted digital tools for patients, clinicians, and trial organisers.
- Developed a detailed storyboard to clarify the functional inputs and outputs for each digital solution.
- Defined the optimal data capture strategy.
- Supported a cross-functional workshop to refine solution features and align them with trial needs.
- Created target product profiles for each solution.
A patient companion app, remote monitoring platform, and clinician-facing treatment tool were defined and will be validated to support the pivotal trial. My work laid the behavioural and structural foundation for trial engagement and success.